Great media buying is in-depth analysis to gain full understanding of the target audience.
- Media buy negotiation including vehicle and schedule selection through comprehensive audience and cost efficiency analyses
- Negotiating promotional and added-value opportunities from the media
- Post buy analysis of all television buys to verify buy delivery
- Fielding all sales reps’ calls by acting as primary media contact for our clients
- Availability for media related inquiries from clients
- Pursuing, reviewing, advising and negotiating special opportunities & proposals from various media
- Monthly checking of media invoices and resolving any discrepancies before forwarding payment approval to clients