Media Planning

Great media is the analysis and integration of all appropriate media elements.

Our media planning sets the stage

We develop media objectives, strategies and tactics. Media planning requires a combination of research evaluation and creativity. Our analysis looks beyond the obvious.

Research

  • Information gathering – about our clients and their industries
  • Primary and secondary research compilation & analysis including Scarborough, Media Audit, Belden, SRDS, Arbitron, Nielsen, ABC & BPA Audit Reports, Media Market Guide, SQAD

Planning

  • Development of media objectives, strategies and tactics
  • Written media plan
  • Flowchart with recommended media vehicles, advertising periods and budget recaps
  • Prepare and analyze competitive media expenditures