Comprehensive & Efficient 

• We look at all media options, from traditional to new media, and devise a plan that integrates everything so it is much more powerful than just the sum of its media buy parts

Research

• Information gathering – about our clients and their industries

• Primary and secondary research compilation and analysis

• Effectiveness of the media campaign can be evaluated with primary pre- and post-campaign research that measures changes in awareness, behavior change, attitudes and product knowledge

Planning

• Development of media objectives, strategies and tactics

• Written media plan

• Flowchart with recommended media vehicles, advertising periods and budget recaps

• Prepare and analyze competitive media expenditures