Media Buying

Great media buying is in-depth analysis to gain full understanding of the target audience.

  • Media buy negotiation including vehicle and schedule selection through comprehensive audience and cost efficiency analyses
  • Negotiating promotional and added-value opportunities from the media
  • Post buy analysis of all television buys to verify buy delivery
  • Fielding all sales reps’ calls by acting as primary media contact for our clients
  • Availability for media related inquiries from clients
  • Pursuing, reviewing, advising and negotiating special opportunities & proposals from various media
  • Monthly checking of media invoices and resolving any discrepancies before forwarding payment approval to clients