Great media buying is in-depth analysis to gain full understanding of the target audience

  • Media buy negotiation including vehicle and schedule selection through comprehensive audience and cost efficiency analyses

  • Negotiating promotional and added-value opportunities from the media

  • Post buy analysis of all television buys to verify buy delivery

  • Online buys are tracked monthly with review of performance based on ordered to actual impression delivery and banner click throughs

  • Fielding all sales reps’ calls by acting as primary media contact for our clients

  • Availability for media related inquiries from clients

  • Pursuing, reviewing, advising and negotiating special opportunities & proposals from various media

  • Monthly checking of media invoices and resolving any discrepancies before forwarding payment approval to clients

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